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Suppose I have this simple HTML page about a guy getting a job: <!DOCTYPE HTML> <html> <head> <meta charset="utf-8"> <title>New Job for John Doe</title> </head> <body> <h1>New Job for John Doe</h1> <p>This week John Doe accepted an offer to become a Software Engineer at MITRE. John graduated from MIT in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p> <p>The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: Bedford, Massachusetts, and McLean, Virginia. Blah, blah, blah.</p> </body> </html> If I add semantic data using the schema.org vocabulary, it might look like this: <!DOCTYPE HTML> <html> <head> <meta charset="utf-8"> <title>New Job for John Doe</title> </head> <body> <h1>New Job for John Doe</h1> <p itemscope itemtype="http://schema.org/Person">This week John Doe accepted an offer to become a <span itemprop="jobTitle">Software Engineer</span> at <span itemprop="worksFor">MITRE</span>. John graduated from <span itemprop="alumniOf">MIT</span> in 2005 with a BS in Computer Science. He previously worked at a small company near Boston. Blah, blah, blah.</p> <p itemscope itemtype="http://schema.org/Corporation">The MITRE Corporation is a not-for-profit organization chartered to work in the public interest. The MITRE Corporation has two principal locations: <span itemprop="location">Bedford, Massachusetts</span>, and <span itemprop="location">McLean, Virginia</span>. Blah, blah, blah.</p> </body> </h

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