Accessing global variable in view using context processor in Django

Assuming I have a context processor:

def title(request):
   return {'titles': 'mytitle'}

I can access this variable in template as {{ titles }}.

But how can I do so in a view?

def myview(request):
    print request.titles

doesn't seem to work - 'WSGIRequest' object has no attribute 'titles'

Or maybe there is a better approach (than context processors) to have global variables accessible in both views and templates?

Thanks in advance.