Iterate through Nested JavaScript Objects

I'm trying to iterate through a nested object to retrieve a specific object identified by a string. In the sample object below, the identifier string is the "label" property. I can't wrap my head around how to iterate down through the tree to return the appropriate object. Any help or suggestions would be greatly appreciated.

var cars = {
  label: 'Autos',
  subs: [
    {
      label: 'SUVs',
      subs: []
    },
    {
      label: 'Trucks',
      subs: [
        {
          label: '2 Wheel Drive',
          subs: []
        },
        {
          label: '4 Wheel Drive',
          subs: [
            {
              label: 'Ford',
              subs: []
            },
            {
              label: 'Chevrolet',
              subs: []
            }
          ]
        }
      ]
    },
    {
      label: 'Sedan',
      subs: []
    }
  ]
}