Compiler error "character constant too long for its type". What's wrong?

I have some code that I'm trying to work on...

#include <iostream>
#include <string>

int main()
{
  std::cout << "Hello. Welcome to Delicious Drive Up. What would you like to order?\n";
  std::cout << "\nOur menu is-";
  std::cout << "...";
  std::cout << "\nOrder here > ";
  std::string choice;
  std::getline(cin, choice);
  if (choice == 'hamburger' || choice == 'Hamburger')
  {
      std::cout << "We don't have any ham. Is a Chickenburger all right? y/n. > ";
      std::string opt;
      std::getline(cin, opt);
      if (opt == 'y' || opt == 'Y' || opt == 'yes' || opt = 'Yes')
      {
          std::cout << "Here's your chickenburger.";
      }
  }
}

This was adapted from a Bash script I wrote and is one of my first C++ programs. When I compile this, it comes up with these errors...

test.cpp:19:15: warning: character constant too long for its type
test.cpp:19:40: warning: character constant too long for its type
test.cpp:23:44: warning: multi-character character constant
test.cpp:23:59: warning: multi-character character constant
test.cpp: In function ‘int main()’:
test.cpp:19: error: no match for ‘operator==’ in ‘choice == 1919378802’
test.cpp:19: error: no match for ‘operator==’ in ‘choice == 1919378802’
test.cpp:23: error: no match for ‘operator==’ in ‘opt == 'y'’
test.cpp:23: error: no match for ‘operator==’ in ‘opt == 'Y'’
test.cpp:23: error: no match for ‘operator==’ in ‘opt == 7955827’

Could you explain what these mean and how to fix them?

EDIT: I get a new error message now...

.test.cpp: In function ‘int main()’:
.test.cpp:23: error: no match for ‘operator||’ in ‘((std::operator== [with _CharT = char, _Traits = std::char_traits<char>, _Alloc = std::allocator<char>](((const std::basic_string<char, std::char_traits<char>, std::allocator<char> >&)((const std::basic_string<ch