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Just an interesting side note... NSString literals created by using the @"..." notation are not autoreleased. They essentially just hang around until your program terminates.
Just a caution that if you want to maintain control over whether or not this object gets released (freed) down the road you may want to consider using something like:
[NSString stringWithString:@"..."];
...instead. This would create an autoreleased version of the same string that will be freed from memory next time the "autorelease pool is drained".
Just food for thought.
Cheers-