How to Create a Marketing Plan

Beginner 10 min 21 steps 5868 views Rating: 4.4/5 Published: 2026-06-27

Consider your company's goals.. Examine your current marketing advantages and challenges.. Research your target market.

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Steps

1

Consider your company's goals.

Step 1

Consider your company's goals.

2

Examine your current marketing advantages and challenges.

Step 2

Examine your current marketing advantages and challenges.

3

Research your target market.

Step 3

Research your target market.

4

Educate yourself on external opportunities and threats.

Step 4

Educate yourself on external opportunities and threats.

5

Send surveys through the mail.

Step 5

Send surveys through the mail.

6

Conduct email surveys.

Step 6

Conduct email surveys.

7

Conduct phone surveys.

Step 7

Conduct phone surveys.

8

Conduct personal interviews.

Step 8

Conduct personal interviews.

9

Gather your information.

Step 9

Gather your information.

10

Assign roles.

Step 10

Assign roles.

11

Declare your marketing goals.

Step 11

Declare your marketing goals.

12

Determine how to reach your prospects.

Step 12

Determine how to reach your prospects.

13

Develop marketing strategies to meet your goals.

Step 13

Develop marketing strategies to meet your goals.

14

Consider the role of social media.

Step 14

Consider the role of social media.

15

Set a budget.

Step 15

Set a budget.

16

Start with an Executive Summary.

Step 16

Start with an Executive Summary.

17

Describe your target market.

Step 17

Describe your target market.

18

List your goals.

Step 18

List your goals.

19

Identify your marketing strategy.

Step 19

Identify your marketing strategy.

20

Write the budget.

Step 20

Write the budget.

21

Maintain an annual plan (at least).

Step 21

Maintain an annual plan (at least).

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