How to Analyze an Advertisement
Ascertain who the target audience of the commercial is.. Examine how the commercial tries to get your attention.. Determine what sort of mood the advertisement seeks to create.
Steps
Ascertain who the target audience of the commercial is.
Ascertain who the target audience of the commercial is.
Examine how the commercial tries to get your attention.
Examine how the commercial tries to get your attention.
Determine what sort of mood the advertisement seeks to create.
Determine what sort of mood the advertisement seeks to create.
Listen to the soundtrack and ask how it affects your reaction.
Listen to the soundtrack and ask how it affects your reaction.
Consider how the actors chosen to star in the commercial influence you.
Consider how the actors chosen to star in the commercial influence you.
Analyze the language used in the ad.
Analyze the language used in the ad.
Determine who the target audience is for the advertisement.
Determine who the target audience is for the advertisement.
Examine what action or activity is taking place in the ad.
Examine what action or activity is taking place in the ad.
Consider what words are used in the text of the ad.
Consider what words are used in the text of the ad.
Analyze the images used in the ad.
Analyze the images used in the ad.
Think about the background and what sort of reaction it's meant to elicit.
Think about the background and what sort of reaction it's meant to elicit.
Take note of how everything in the ad is spatially situated.
Take note of how everything in the ad is spatially situated.
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