How to Choose Keywords For SEO

Intermediate 20 min 17 steps 49623 views Rating: 4.9/5 Published: 2026-01-04

Think like a consumer.. Brainstorm the words you would use to find your products.. Make a list.

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Steps

1

Think like a consumer.

Step 1

Think like a consumer.

2

Brainstorm the words you would use to find your products.

Step 2

Brainstorm the words you would use to find your products.

3

Make a list.

Step 3

Make a list.

4

Start with listing the keywords in a row, then add columns like "page rank," "cl

Step 4

Start with listing the keywords in a row, then add columns like "page rank," "clicks," "pay per click cost," "conversion rate" and "value rating.

5

Expand your keyword terms using Google's suggestions.

Step 5

Expand your keyword terms using Google's suggestions.

6

Go to WordStream.com to use their free keyword research tool.

Step 6

Go to WordStream.com to use their free keyword research tool.

7

Dig into your online website analytics.

Step 7

Dig into your online website analytics.

8

Add the most popular search terms that are used by Google, Bing, Yahoo and other

Step 8

Add the most popular search terms that are used by Google, Bing, Yahoo and other sites to find your website.

9

Remove "vanity" keywords.

Step 9

Remove "vanity" keywords.

10

Do not focus on 1-word keywords.

Step 10

Do not focus on 1-word keywords.

11

Qualify keywords that seem too broad.

Step 11

Qualify keywords that seem too broad.

12

Avoid keywords that are too specific.

Step 12

Avoid keywords that are too specific.

13

Take your pared down list of keywords.

Step 13

Take your pared down list of keywords.

14

Buy pay per click ads on the search engines that drive the most traffic to our s

Step 14

Buy pay per click ads on the search engines that drive the most traffic to our site.

15

Track the progress of these keywords.

Step 15

Track the progress of these keywords.

16

Optimize your website using the most valuable keywords.

Step 16

Optimize your website using the most valuable keywords.

17

Do a new report on web traffic, clicks and conversion rates every week.

Step 17

Do a new report on web traffic, clicks and conversion rates every week.

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