How to Write a Market Analysis

Advanced 20 min 19 steps 44654 views Rating: 4.5/5 Published: 2026-04-16

Assess what information you don't know.. Use publicly available information.. Pull information from social media.

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Steps

1

Assess what information you don't know.

Step 1

Assess what information you don't know.

2

Use publicly available information.

Step 2

Use publicly available information.

3

Pull information from social media.

Step 3

Pull information from social media.

4

Contact industry associations.

Step 4

Contact industry associations.

5

Survey your current customers.

Step 5

Survey your current customers.

6

Hire someone to perform market research.

Step 6

Hire someone to perform market research.

7

Study your competitors.

Step 7

Study your competitors.

8

Identify your audience.

Step 8

Identify your audience.

9

Define your target consumers.

Step 9

Define your target consumers.

10

Explain what market need you satisfy.

Step 10

Explain what market need you satisfy.

11

Analyze the industry.

Step 11

Analyze the industry.

12

Identify market trends.

Step 12

Identify market trends.

13

Provide a competitive analysis.

Step 13

Provide a competitive analysis.

14

Draft a short summary of the market analysis.

Step 14

Draft a short summary of the market analysis.

15

Adjust the other sections of your business plan.

Step 15

Adjust the other sections of your business plan.

16

Use graphics to make information vivid.

Step 16

Use graphics to make information vivid.

17

Ask a business associate to read your analysis.

Step 17

Ask a business associate to read your analysis.

18

Get help from a business mentor.

Step 18

Get help from a business mentor.

19

Proofread your market analysis.

Step 19

Proofread your market analysis.

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