Research Methods
Learning Outcomes
- Describe methods for collecting research data (including observation, survey, case study, content analysis, and secondary content analysis)
We have just learned about some of the various models and objectives of research in lifespan development. Now we’ll dig deeper to understand the methods and techniques used to describe, explain, or evaluate behavior.
All types of research methods have unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.
Types of Descriptive Research
Observation
Observational studies, also called naturalistic observation, involve watching and recording the actions of participants. This may take place in the natural setting, such as observing children at play in a park, or behind a one-way glass while children are at play in a laboratory playroom. The researcher may follow a checklist and record the frequency and duration of events (perhaps how many conflicts occur among 2-year-olds) or may observe and record as much as possible about an event as a participant (such as attending an Alcoholics Anonymous meeting and recording the slogans on the walls, the structure of the meeting, the expressions commonly used, etc.). The researcher may be a participant or a non-participant. What would be the strengths of being a participant? What would be the weaknesses?
In general, observational studies have the strength of allowing the researcher to see how people behave rather than relying on self-report. One weakness of self-report studies is that what people do and what they say they do are often very different. A major weakness of observational studies is that they do not allow the researcher to explain causal relationships. Yet, observational studies are useful and widely used when studying children. It is important to remember that most people tend to change their behavior when they know they are being watched (known as the Hawthorne effect) and children may not survey well.
Case Studies
Case studies involve exploring a single case or situation in great detail. Information may be gathered with the use of observati