Correlational and Experimental Research
Learning Outcomes
- Explain correlational research
- Describe the value of experimental research
Correlational Research
When scientists passively observe and measure phenomena it is called correlational research. Here, researchers do not intervene and change behavior, as they do in experiments. In correlational research, the goal is to identify patterns of relationships, but not cause and effect. Importantly, with correlational research, you can examine only two variables at a time, no more and no less.
So, what if you wanted to test whether spending money on others is related to happiness, but you don’t have $20 to give to each participant in order to have them spend it for your experiment? You could use a correlational design—which is exactly what Professor Elizabeth Dunn (2008) at the University of British Columbia did when she conducted research on spending and happiness. She asked people how much of their income they spent on others or donated to charity, and later she asked them how happy they were. Do you think these two variables were related? Yes, they were! The more money people reported spending on others, the happier they were.
Understanding Correlation
To find out how well two variables correlate, you can plot the relationship between the two scores on what is known as a scatterplot. In the scatterplot, each dot represents a data point. (In this case it’s individuals, but it could be some other unit.) Importantly, each dot provides us with two pieces of information—in this case, information about how good the person rated the past month (x-axis) and how happy the person felt in the past month (y-axis). Which variable is plotted on which axis does not matter.
The association between two variables can be summarized statistically using the correlation coefficient (abbreviated as r). A correlation coefficient provides information about the direction and strength of the association between two variables. For the example above, the direction of the association is positive. This means that people who perceived the past month as being good reported feeling more happy, whereas people who perceived the month as being bad reported feeling less happy.
With a positive correlation, the two variables go up or down together. In a scatterplot, the dots form a pattern that extends from the bottom left to the upper right (just as they do in Figure 1). The r value for a positive correlation is indicated by a positive number (although, the positive sign is usually omitted). Here, the r value is .81.
A negative correlation is one in which the two variables move in opposite directions. That is, as one variable goes up, the other goes down. Figure 2 shows the association between the average height of males in a country (y-axis) and the pathogen prevalence (or commonness of disease; x-axis) of that country. In this scatterplot, each dot represents a country. Notice how the dots extend from the top left to the bottom ri