14.4 The Online Application Process
Jordan Smith
Learning Objectives
After reviewing this information, you will be able to
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- recognize a number of today’s online digital tools and apps
- understand the differences of the online application process
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Introduction
The first reader of a resume may no longer be a person but an applicant tracking system (ATS). Online job boards, social networks, and mobile technology are becoming the engines and a permenant part of the modern day job search process. The number of Apps available to assist job applicants through the job search process are numerous. Thus, knowing how to take advantage of these Apps, how to build your online presence, and how to navigate through the online application process are skills the 21st century job seeker should know. The following video, How to Apply for a Job Online, will provide some basic knowledge on the online job application process.
The Changing Application Process
Technology is changing the job application process. The way that organizations are looking for candidates, screening resumes, running interviews, and selecting the candidate to hire is changing due to the pervasive nature of technology. Technology, as the video above indicates, removes many obstacles in the hiring process; as a result organizations are utilizing technology to facilitate the seeking and hiring of new employees. In fact, a 2018 survey of trends in the hiring process reveals that 70% of companies have used social media to find and hire and employees and 89% plan to use social media as part of their future hiring process.[1] Figure 14.4.1 below provides additional results from this survey. Consequently, securing a job in the current and future job market will involve understanding the ins and outs of the online application process.
Creating Your Online Presence
Clearly, having or creating an online presence is important in the new dynamic job search environment. Let’s examine how to create an impactful online presence.
Social Network Sites
If you haven’t done this yet, create a professionalize web presence by assembling a well-developed LinkedIn profile. This site and other social networking sites offer plenty of advice on how to make the most of social media platforms, so search a few out to get a picture of the consensus on what makes for a successful profile. A good, current place to start is The Most Effective Ways to Use LinkedIn[2] because it links you to several in-depth guides for building each aspect of your profile.
If you’ve done this already, show potential employers that you’re fully committed to your profession by continually updating your profile as the site adds and develops features. Keep building your network and adding content related to your field. Show that you engage in professional activities online because you’re a motivated professional rather than toss a profile together as a one-time exercise because someone told you to.
As you gain more professional experience throug