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Chapter 4: The Writing Process 3: Drafting (14/22) -- CMN 279 - Communication at Work

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Chapter 4: The Writing Process 3: Drafting

Chapter 4: The Writing Process 3: Drafting Learning Objectives 1. Use effective reading strategies to collect and reframe information from a variety of written materials accurately. i. Identify the organizational structure of a variety of written messages. ii. Separate main ideas from subordinate ideas in written materials. 3. Plan, write, revise, and edit short documents and messages that are organized, complete, and tailored to specific audiences. i. Apply standard patterns of organization. ii. Recognize and use basic patterns of standard English. The shape of your message depends on the purpose you set out to achieve, which is why we said in §2.1 above that a clearly formulated purpose must be kept in mind throughout the writing process. Whether your purpose is to inform, instruct, persuade, or entertain, structuring your message according to set patterns associated with each purpose helps achieve those goals. Without those familiar structures guiding your reader toward the intended effect, your reader can get lost and confused, perhaps reflecting the confusion in your own mind if your thoughts aren’t clearly focused and organized enough themselves. Or perhaps your message is crystal clear in your own mind, but you articulate it in an unstructured way that assumes your reader sees what you think is an obvious main point. Either way, miscommunication results because your point gets lost in the noise. Lucky for us, we have standard patterns of organization to structure our thoughts and messages to make them understandable to our audiences. From paragraphs to essays to long reports, most messages follow a three-part structure that accommodates the three-part division of our attention spans and memory: - Attention-grabbing opening - The job of the opening is to hook the reader in to keep reading, capturing their attention with a major personal takeaway (answering the reader’s question “What’s in it for me?”) or the main point (thesis) of the message. In longer messages, the opening includes an introduction that establishes the frame in which the reader can understand everything that follows. - This accommodates the primacy effect in psychology, which is that first impressions tend to stick in our long-term memory more than what follows (Baddeley, 2000, p. 79), whether those impressions are of the people we meet or the things we read. You probably remember what a recently made friend at college looked like and said the first time you met them, for instance, despite that happening weeks or even months ago. Likewise, you will recall the first few items you read in a list of words (like those in Table 2.2.3 above) better than those in the middle. This effect makes the first sentence you write in a paragraph or the first paragraph you write in a longer message crucial because it will be what your reader remembers most and the anchor for their understanding of the rest. Because of the way our minds work, your first sentence and paragraph must represent
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