1 Request Access
3 Why It Matters: Role of Business
4 Outcome: What Is Business?
5 Reading: Getting Down to Business
6 Outcome: For-Profit vs. Non-Profit
7 Reading: Making a Profit
9 Reading: Factors of Production: Inputs and Outputs
10 Reading: The Flow of Inputs and Outputs
12 Reading: Functional Areas of Business
13 Outcome: Stakeholders
14 Reading: Business Stakeholders
15 Outcome: External Forces
16 Reading: External Forces
24 Outcome: Forces Behind Supply and Demand
33 Reading: How Economies Can Be Organized
35 Outcome: Health of the Economy
36 Reading: Measuring the Health of the Economy
37 Outcome: Stages of an Economy
44 Outcome: Ethical Behavior in Business
For many of you this story is probably either ancient news or just another expo
46 Outcome: Identifying Ethical Issues
48 Outcome: Corporate Ethics
50 Outcome: Corporate Social Responsibility
51 Reading: Corporate Social Responsibility
52 Outcome: Stakeholders and Social Responsibility
53 Reading: Demands for Corporate Social Responsibility
54 Reading: Stakeholder Theory and Corporate Social Responsiblity
55 Putting It Together: Business Ethics
56 Why It Matters: Entrepreneurship
62 Outcome: Opportunities and Challenges
64 Reading: Is Entrepreneurship for You?
66 Outcome: Steps to Starting a Business
68 Outcome: Business Plans
69 Reading: Create Your Business Plan
70 Outcome: Why Some Ventures Fail
72 Putting It Together: Entrepreneurship
73 Why It Matters: Global Environment
74 Outcome: Globalization and International Business
78 Video: Chinese Manufacturing for American Products
83 Game: Trade Ruler
86 Reading: The Global Economic and Regulatory Environment
88 Reading: Global Business Ethics
89 Reading: Ethics and Corruption
93 Outcome: The IMF and the World Bank
100 Outcome: Skills of a Manager
101 Reading: Managerial Skills
104 Outcome: Planning
105 Reading: Planning
107 Reading: Organizing
109 Outcome: Leadership Styles
110 Reading: Leadership Styles
111 Outcome: Control
112 Reading: Controlling: A Five-Step Process
114 Why It Matters: Legal Ownership
120 Reading: Hybrid Forms of Organization
121 Outcome: Franchising
122 Reading: Franchising
124 Reading: Mergers and Acquisitions
125 Outcome: Assistance in Starting a Business
126 Video: An Introduction to the SBA
128 Putting It Together: Legal Ownership
129 Why It Matters: Managing Processes
130 Outcome: Operations Management
131 Reading: Operations Management in Manufacturing and Production
132 Outcome: Facility Layouts
134 Outcome: Technology and Production of Goods
135 Reading: The Technology of Goods Production
138 Outcome: Scheduling Tools
140 Outcome: Logistics and Supply Chain Management
Another definition is provided by the APICS Dictionary, when it defines SCM as t
142 Outcome: Quality of Goods and Services
144 Reading: Outsourcing
145 Putting It Together: Managing Processes
146 Why It Matters: Teamwork and Communication
148 Reading: The Team and the Organization
152 Reading: Why Teamwork Works
155 Outcome: Appropriate Communication in Business
157 Outcome: Communication Flow
158 Reading: Communication Channels
159 Outcome: Barriers to Communication
162 Why It Matters: Motivating Employees
165 Reading: Fredrick Taylor’s Scientific Management
167 Reading: The Hawthorne Studies
168 Outcome: Need-Based Theories
169 Reading: Need-Based Motivation Theories
171 Reading: Process-Based Theories
174 Outcome: Strategies for Motivating Employees
175 Reading: Job Models and Goals
177 Putting It Together: Motivating Employees
178 Why It Matters: Human Resource Management
179 Outcome: Human Resource Management
182 Outcome: Legislation and Employer-Employee Relationships
184 Reading: Working with Labor Unions
186 Reading: Employee Rights: Job Protection and Privacy
187 Reading: Multiculturalism and the Law
191 Reading: Performance Appraisal
192 Outcome: Challenges in Human Resource Management
194 Putting It Together: Human Resource Management
196 Outcome: What Is Marketing?
197 Reading: Defining Marketing
200 Outcome: External Marketing Environment
202 Reading: Generation Effects and Consumer Behavior
203 Outcome: Market Research
204 Reading: Using Market Research to Understand Consumers
206 Video: Market Research in “Real Time”
207 Outcome: Marketing Strategies and Plan
209 Reading: Overview of the Marketing Plan
212 Outcome: Pricing Strategies
213 Reading: Introduction to Product Pricing
217 Reading: The Promotion Mix: The Fourth P
218 Outcome: Social Media Marketing
219 Reading: Introduction to Social Media Marketing
222 Why It Matters: Information Technology and Business
225 Outcome: Managing Data
226 Reading: Managing Data
227 Outcome: Information in Networks
231 Outcome: Information Security and Cybersecurity
232 Reading: Security Issues in Electronic Communication
234 Why It Matters: Financial Markets and System
235 Outcome: Money
236 Reading: The Functions of Money
237 Video: What Is Money?
239 Reading: The Federal Reserve System
240 Simulation: Chair the Fed
241 Outcome: Financial Institutions
242 Reading: Financial Institutions
246 Reading: Mobile Commerce and Mobile Payment Systems
247 Outcome: Securities Exchanges
249 Outcome: Risks and Rewards
250 Reading: Measuring Return
252 Putting It Together: Financial Markets and System
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121 Outcome: Franchising
121 Outcome: Franchising
What you’ll learn to do: explain the concept of franchising and the associated risks and benefits to the franchisor and franchisee
For some people, coming up with a great business idea is a gratifying adventure. For most, however, it’s a daunting task. The key to coming up with a business idea is identifying something that customers want—or, perhaps more important, filling an unmet need. For those who are undecided about the “best” business, many of them elect to buy a franchise instead of starting from scratch.
LEARNING ACTIVITIES
The learning activities for this section include:
- Reading: Franchising
- Self Check: Franchising
Take time to review and reflect on this activity in order to improve your performance on the assessment for this section.