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Chapters

• 1 Request Access
• 3 Why It Matters: Role of Business
• 4 Outcome: What Is Business?
• 5 Reading: Getting Down to Business
• 6 Outcome: For-Profit vs. Non-Profit
• 7 Reading: Making a Profit
• 9 Reading: Factors of Production: Inputs and Outputs
• 10 Reading: The Flow of Inputs and Outputs
• 12 Reading: Functional Areas of Business
• 13 Outcome: Stakeholders
• 14 Reading: Business Stakeholders
• 15 Outcome: External Forces
• 16 Reading: External Forces
• 24 Outcome: Forces Behind Supply and Demand
• 33 Reading: How Economies Can Be Organized
• 35 Outcome: Health of the Economy
• 36 Reading: Measuring the Health of the Economy
• 37 Outcome: Stages of an Economy
• 44 Outcome: Ethical Behavior in Business
• For many of you this story is probably either ancient news or just another expo
• 46 Outcome: Identifying Ethical Issues
• 48 Outcome: Corporate Ethics
• 50 Outcome: Corporate Social Responsibility
• 51 Reading: Corporate Social Responsibility
• 52 Outcome: Stakeholders and Social Responsibility
• 53 Reading: Demands for Corporate Social Responsibility
• 54 Reading: Stakeholder Theory and Corporate Social Responsiblity
• 55 Putting It Together: Business Ethics
• 56 Why It Matters: Entrepreneurship
• 62 Outcome: Opportunities and Challenges
• 64 Reading: Is Entrepreneurship for You?
• 66 Outcome: Steps to Starting a Business
• 68 Outcome: Business Plans
• 69 Reading: Create Your Business Plan
• 70 Outcome: Why Some Ventures Fail
• 72 Putting It Together: Entrepreneurship
• 73 Why It Matters: Global Environment
• 74 Outcome: Globalization and International Business
• 78 Video: Chinese Manufacturing for American Products
• 83 Game: Trade Ruler
• 86 Reading: The Global Economic and Regulatory Environment
• 88 Reading: Global Business Ethics
• 89 Reading: Ethics and Corruption
• 93 Outcome: The IMF and the World Bank
• 100 Outcome: Skills of a Manager
• 101 Reading: Managerial Skills
• 104 Outcome: Planning
• 105 Reading: Planning
• 107 Reading: Organizing
• 109 Outcome: Leadership Styles
• 110 Reading: Leadership Styles
• 111 Outcome: Control
• 112 Reading: Controlling: A Five-Step Process
• 114 Why It Matters: Legal Ownership
• 120 Reading: Hybrid Forms of Organization
• 121 Outcome: Franchising
• 122 Reading: Franchising
• 124 Reading: Mergers and Acquisitions
• 125 Outcome: Assistance in Starting a Business
• 126 Video: An Introduction to the SBA
• 128 Putting It Together: Legal Ownership
• 129 Why It Matters: Managing Processes
• 130 Outcome: Operations Management
• 131 Reading: Operations Management in Manufacturing and Production
• 132 Outcome: Facility Layouts
• 134 Outcome: Technology and Production of Goods
• 135 Reading: The Technology of Goods Production
• 138 Outcome: Scheduling Tools
• 140 Outcome: Logistics and Supply Chain Management
• Another definition is provided by the APICS Dictionary, when it defines SCM as t
• 142 Outcome: Quality of Goods and Services
• 144 Reading: Outsourcing
• 145 Putting It Together: Managing Processes
• 146 Why It Matters: Teamwork and Communication
• 148 Reading: The Team and the Organization
• 152 Reading: Why Teamwork Works
• 155 Outcome: Appropriate Communication in Business
• 157 Outcome: Communication Flow
• 158 Reading: Communication Channels
• 159 Outcome: Barriers to Communication
• 162 Why It Matters: Motivating Employees
• 165 Reading: Fredrick Taylor’s Scientific Management
• 167 Reading: The Hawthorne Studies
• 168 Outcome: Need-Based Theories
• 169 Reading: Need-Based Motivation Theories
• 171 Reading: Process-Based Theories
• 174 Outcome: Strategies for Motivating Employees
• 175 Reading: Job Models and Goals
• 177 Putting It Together: Motivating Employees
• 178 Why It Matters: Human Resource Management
• 179 Outcome: Human Resource Management
• 182 Outcome: Legislation and Employer-Employee Relationships
• 184 Reading: Working with Labor Unions
• 186 Reading: Employee Rights: Job Protection and Privacy
• 187 Reading: Multiculturalism and the Law
• 191 Reading: Performance Appraisal
• 192 Outcome: Challenges in Human Resource Management
• 194 Putting It Together: Human Resource Management
• 196 Outcome: What Is Marketing?
• 197 Reading: Defining Marketing
• 200 Outcome: External Marketing Environment
• 202 Reading: Generation Effects and Consumer Behavior
• 203 Outcome: Market Research
• 204 Reading: Using Market Research to Understand Consumers
• 206 Video: Market Research in “Real Time”
• 207 Outcome: Marketing Strategies and Plan
• 209 Reading: Overview of the Marketing Plan
• 212 Outcome: Pricing Strategies
• 213 Reading: Introduction to Product Pricing
• 217 Reading: The Promotion Mix: The Fourth P
• 218 Outcome: Social Media Marketing
• 219 Reading: Introduction to Social Media Marketing
• 222 Why It Matters: Information Technology and Business
• 225 Outcome: Managing Data
• 226 Reading: Managing Data
• 227 Outcome: Information in Networks
• 231 Outcome: Information Security and Cybersecurity
• 232 Reading: Security Issues in Electronic Communication
• 234 Why It Matters: Financial Markets and System
• 235 Outcome: Money
• 236 Reading: The Functions of Money
• 237 Video: What Is Money?
• 239 Reading: The Federal Reserve System
• 240 Simulation: Chair the Fed
• 241 Outcome: Financial Institutions
• 242 Reading: Financial Institutions
• 246 Reading: Mobile Commerce and Mobile Payment Systems
• 247 Outcome: Securities Exchanges
• 249 Outcome: Risks and Rewards
• 250 Reading: Measuring Return
• 252 Putting It Together: Financial Markets and System

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