1 Request Access
3 Why It Matters: Role of Business
4 Outcome: What Is Business?
5 Reading: Getting Down to Business
6 Outcome: For-Profit vs. Non-Profit
7 Reading: Making a Profit
9 Reading: Factors of Production: Inputs and Outputs
10 Reading: The Flow of Inputs and Outputs
12 Reading: Functional Areas of Business
13 Outcome: Stakeholders
14 Reading: Business Stakeholders
15 Outcome: External Forces
16 Reading: External Forces
24 Outcome: Forces Behind Supply and Demand
33 Reading: How Economies Can Be Organized
35 Outcome: Health of the Economy
36 Reading: Measuring the Health of the Economy
37 Outcome: Stages of an Economy
44 Outcome: Ethical Behavior in Business
For many of you this story is probably either ancient news or just another expo
46 Outcome: Identifying Ethical Issues
48 Outcome: Corporate Ethics
50 Outcome: Corporate Social Responsibility
51 Reading: Corporate Social Responsibility
52 Outcome: Stakeholders and Social Responsibility
53 Reading: Demands for Corporate Social Responsibility
54 Reading: Stakeholder Theory and Corporate Social Responsiblity
55 Putting It Together: Business Ethics
56 Why It Matters: Entrepreneurship
62 Outcome: Opportunities and Challenges
64 Reading: Is Entrepreneurship for You?
66 Outcome: Steps to Starting a Business
68 Outcome: Business Plans
69 Reading: Create Your Business Plan
70 Outcome: Why Some Ventures Fail
72 Putting It Together: Entrepreneurship
73 Why It Matters: Global Environment
74 Outcome: Globalization and International Business
78 Video: Chinese Manufacturing for American Products
83 Game: Trade Ruler
86 Reading: The Global Economic and Regulatory Environment
88 Reading: Global Business Ethics
89 Reading: Ethics and Corruption
93 Outcome: The IMF and the World Bank
100 Outcome: Skills of a Manager
101 Reading: Managerial Skills
104 Outcome: Planning
105 Reading: Planning
107 Reading: Organizing
109 Outcome: Leadership Styles
110 Reading: Leadership Styles
111 Outcome: Control
112 Reading: Controlling: A Five-Step Process
114 Why It Matters: Legal Ownership
120 Reading: Hybrid Forms of Organization
121 Outcome: Franchising
122 Reading: Franchising
124 Reading: Mergers and Acquisitions
125 Outcome: Assistance in Starting a Business
126 Video: An Introduction to the SBA
128 Putting It Together: Legal Ownership
129 Why It Matters: Managing Processes
130 Outcome: Operations Management
131 Reading: Operations Management in Manufacturing and Production
132 Outcome: Facility Layouts
134 Outcome: Technology and Production of Goods
135 Reading: The Technology of Goods Production
138 Outcome: Scheduling Tools
140 Outcome: Logistics and Supply Chain Management
Another definition is provided by the APICS Dictionary, when it defines SCM as t
142 Outcome: Quality of Goods and Services
144 Reading: Outsourcing
145 Putting It Together: Managing Processes
146 Why It Matters: Teamwork and Communication
148 Reading: The Team and the Organization
152 Reading: Why Teamwork Works
155 Outcome: Appropriate Communication in Business
157 Outcome: Communication Flow
158 Reading: Communication Channels
159 Outcome: Barriers to Communication
162 Why It Matters: Motivating Employees
165 Reading: Fredrick Taylor’s Scientific Management
167 Reading: The Hawthorne Studies
168 Outcome: Need-Based Theories
169 Reading: Need-Based Motivation Theories
171 Reading: Process-Based Theories
174 Outcome: Strategies for Motivating Employees
175 Reading: Job Models and Goals
177 Putting It Together: Motivating Employees
178 Why It Matters: Human Resource Management
179 Outcome: Human Resource Management
182 Outcome: Legislation and Employer-Employee Relationships
184 Reading: Working with Labor Unions
186 Reading: Employee Rights: Job Protection and Privacy
187 Reading: Multiculturalism and the Law
191 Reading: Performance Appraisal
192 Outcome: Challenges in Human Resource Management
194 Putting It Together: Human Resource Management
196 Outcome: What Is Marketing?
197 Reading: Defining Marketing
200 Outcome: External Marketing Environment
202 Reading: Generation Effects and Consumer Behavior
203 Outcome: Market Research
204 Reading: Using Market Research to Understand Consumers
206 Video: Market Research in “Real Time”
207 Outcome: Marketing Strategies and Plan
209 Reading: Overview of the Marketing Plan
212 Outcome: Pricing Strategies
213 Reading: Introduction to Product Pricing
217 Reading: The Promotion Mix: The Fourth P
218 Outcome: Social Media Marketing
219 Reading: Introduction to Social Media Marketing
222 Why It Matters: Information Technology and Business
225 Outcome: Managing Data
226 Reading: Managing Data
227 Outcome: Information in Networks
231 Outcome: Information Security and Cybersecurity
232 Reading: Security Issues in Electronic Communication
234 Why It Matters: Financial Markets and System
235 Outcome: Money
236 Reading: The Functions of Money
237 Video: What Is Money?
239 Reading: The Federal Reserve System
240 Simulation: Chair the Fed
241 Outcome: Financial Institutions
242 Reading: Financial Institutions
246 Reading: Mobile Commerce and Mobile Payment Systems
247 Outcome: Securities Exchanges
249 Outcome: Risks and Rewards
250 Reading: Measuring Return
252 Putting It Together: Financial Markets and System
« Previous
Reading progress:
147%
Next »
212 Outcome: Pricing Strategies
212 Outcome: Pricing Strategies
What you’ll learn to do: explain pricing strategies for new and existing products
What determines the price you pay for products, goods, and services? Is it just that the price is the price? The answer to that is both yes and no. In fact, the price that companies charge for their products is the result of a well-planned strategy that uses price as an important component of the overall marketing mix. In this section you’ll learn about a variety of pricing strategies that companies can use to achieve their financial goals.
LEARNING ACTIVITIES
The learning activities for this section include:
- Reading: Introduction to Product Pricing
- Self Check: Pricing Strategies
Take time to review and reflect on this activity in order to improve your performance on the assessment for this section.