Building a Brand Identity | Complete Process Breakdown
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Sophie Lin Design
9.6K subscribers
18.7K views · 2025-12-14
Full breakdown of how I build brand identities for clients. From strategy and positioning through visual identity, typography selection, color palette development, and brand guidelines delivery. Real client project (with permission).
9 Comments
N
This channel is so underrated. Instantly subscribed.
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N
Took notes through the whole thing. Clearer than my actual classes.
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M
The color palette section is so satisfying. Would you ever take on a small project for an animal rescue nonprofit?
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S
This is exactly the kind of process I want for our next rebrand at Meridian. Bookmarking this for our design review.
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B
Quality content as always. Lakeport represent!
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E
Honestly better than most big-channel takes on this topic.
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D
The audio quality improved a lot since your early uploads. Nice work.
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E
This showed up in my recommendations and I have zero regrets.
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N
The audio quality improved a lot since your early uploads. Nice work.
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