How to Do a Media Analysis

Beginner 5 min 14 steps 37278 views Rating: 4.5/5 Published: 2026-01-28

List all of the media outlets in your area.. Make a list of search terms based on your topic.. Collect news stories from research databases from the last 6 months.

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Steps

1

List all of the media outlets in your area.

Step 1

List all of the media outlets in your area.

2

Make a list of search terms based on your topic.

Step 2

Make a list of search terms based on your topic.

3

Collect news stories from research databases from the last 6 months.

Step 3

Collect news stories from research databases from the last 6 months.

4

Separate the stories into categories and eliminate irrelevant data.

Step 4

Separate the stories into categories and eliminate irrelevant data.

5

Read the articles and underline or take notes.

Step 5

Read the articles and underline or take notes.

6

Answer questions about the articles you read.

Step 6

Answer questions about the articles you read.

7

Summarize what you have learned.

Step 7

Summarize what you have learned.

8

Identify ways this may help you to introduce your own story.

Step 8

Identify ways this may help you to introduce your own story.

9

Compose the executive summary to introduce your analysis.

Step 9

Compose the executive summary to introduce your analysis.

10

Describe your methodology.

Step 10

Describe your methodology.

11

Evaluate the topic to determine how the issue is being covered.

Step 11

Evaluate the topic to determine how the issue is being covered.

12

Provide the spokesperson analysis.

Step 12

Provide the spokesperson analysis.

13

Transition to the framing analysis to identify archetypes.

Step 13

Transition to the framing analysis to identify archetypes.

14

Give readers your conclusions and recommendations.

Step 14

Give readers your conclusions and recommendations.

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