Intro to Social Media
About This Book
Case Study: Amazon in 2023 By Sunil Gupta and Margaret L. Rodriguez Cheryl Lawson I like to bring in the Harvard Business Publishing case “Amazon in 2023” by Sunil Gupta and Margaret Rodriguez to give students a solid, real-world example. Abstract: Amazon kicked off its journey in July 1995, selling books online. Fast forward to 2020, and it’s a digital behemoth raking in over $280 billion in yearly sales. A significant chunk of its growth comes from branching out into various businesses that so
| Category | education |
|---|---|
| Subject | Communication studies, Media studies: advertising and society, Higher education, tertiary education, Online marketing / Social media marketing, Social media / social networking |
| Year | 2023 |
| Authors | |
| Chapters | 12 |
| Word Count | |
| Price | |
| Institution | Oklahoma State University |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |
Chapters
- Who Is Your Customer?
- Digital Storytelling: The Heart of Entertainment Marketing
- Influencer Marketing and the Rise of Fandoms in Social Media Strategy
- Facebook a Metaverse
- Facebook a Metaverse: Instagram
- Should You Abandon Meta?
- Youtube: The World’s Second Largest Search Engine
- LinkedIn: Building Professional Bridges in the Digital Age
- Keep Calm and Be Platform Agnostic: A Content-First Approach
- Nurturing Engagement for Business Growth
- The Social Media Job Guide: Tips for Aspiring Professionals
- Paid vs. Organic Social Media in Marketing: What to Consider When Creating Your