Introduction to Social Media
About This Book
How Many P’s are in Marketing Now? While we’re learning Marketing concepts, let’s talk about the Marketing Mix. Even though the marketing world has gone digital, this “old-school” concept is very relevant today . We’re talking about the 4 P’s of Marketing. First, who do we have to thank for this? Neil Borden first came up with the term Marketing Mix, but it was Jerome McCarthy from Notre Dame University who really made it famous. He called it “the Four P’s of Marketing” in his guide, “Basic Mark
| Category | education |
|---|---|
| Subject | Communication studies, Media studies: advertising and society, Higher education, tertiary education, Online marketing / Social media marketing, Social media / social networking |
| Year | 2023 |
| Authors | |
| Chapters | 13 |
| Word Count | |
| Price | |
| Institution | Oklahoma State University |
| License | Creative Commons - Attribution - https://creativecommons.org/licenses/by/4.0/ |
Chapters
- How Many P’s are in Marketing Now?
- Applying Basic Marketing Principles
- What Type of Business Are You?
- Case Study: Amazon
- Customer Personas and D.I.S.C
- Content, Marketing, and Measurement: The “See, Think, Do, Care” Framework
- Facebook a Metaverse
- Facebook a Metaverse: Instagram
- Youtube: The World’s Second Largest Search Engine
- Trending Social Networks
- Analytics
- Time Management and Social Media
- Course Project: Create a Social Media Strategy