Choose a theme or visual motif.. Decide if you want to tell a story.. Scout out cool locations for your rapper to perform in front of.
Choose a theme or visual motif.
Decide if you want to tell a story.
Scout out cool locations for your rapper to perform in front of.
Round up extras through friends, family, and advertisements.
Pick up a few dancers to flank your rapper, or a "feature dancer" to star in the video.
Consider who will handle the choreography for dancers.
Ensure that you have the necessary equipment for a professional shoot.
Use your desired shots and equipment craft to make a budget.
Diagram any story shots in advance.
Stage each scene with actors/rappers/extras, then set up lights accordingly.
Keep your direction simple and loose, especially with extras.
Shoot 2-3 takes with the song playing and rapper rapping first.
Make sure the rapper is the focus of most shots.
Grab any story shots without sound to speed up the process.
Pick up B-roll, or extra shots that look cool, in the end.
Use the music in the track to line the videos up with each other.
Handle any "story" segments first before moving to the general footage.
Keep edits quick to make the video move.
Avoid falling directly on the beat with each cut.
Add a clean, perfect version of the track when done.
Use your video editing software to do basic color correction, a hallmark of truly professional videos.
Try something unique and break the above rules.
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